We recommend that the artist follows as much his own initial marketing schedule as possible. The record label marketing is an additional layer to what the artist is able to pull off himself. Though a summary of proven methods:
- Have your social media profiles in healthy shape. Consisting images, information and being overall active (roughly a minimum of once a day on all channels)
- Engage with those that talk about your release, those are absolutely your biggest fans atm
- Encourage creative people to do something with your release, may it be a video, a motion or something else they can use your music with
- Post regularly about your release and post it in promotion groups such as those on Facebook.
- Pitch your release to promotion channels on Soundcloud and Youtube. Always useful!
There are surely more methods and if you know them feel free to perform them. The more exposure, the better.